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The greatest part of being an independent business owner—or leading a nonprofit—is bringing your dreams to life. It starts with daring to dream boldly and then turning those dreams into SMART, actionable goals.

Often, when I hear, “Marketing doesn’t work,” the underlying issue is clear: specific goals weren’t defined, and marketing efforts weren’t aligned to fuel those goals. Whether it’s a short-term campaign or a long-term brand awareness initiative, knowing exactly what you want to achieve is the key to maximizing your budget, reaching the right people, and measuring success.

If you’re unsure where to start, use my Dare to Dream Worksheet to help you brainstorm and clarify your goals. This is the perfect time of year to reflect—whether your New Year’s resolutions have already fizzled or you're feel too overwhelming to break into achievable steps.

How to Get Started

1. Find a quiet, private space with limited distractions.

2. Reflect on what fuels your passion—why you started your business or nonprofit, what drives you, and why your services are valued.

3. Wave your magic wand and imagine the outcomes you’d love to achieve.

What’s Next?

Once your goals are clear, the real fun begins. Developing marketing and advertising systems that align with your dreams, capabilities, and capacity is what I love to do. Whether you’re working with no-budget, in-house efforts or have an advertising budget to maximize, I can help.

If you’re ready to take the next step, let’s chat.

• Clear on your goals? Book a Meet & Greet to start crafting your marketing strategy.

• Feeling stuck? As a valued subscriber, you can download the Dare to Dream Worksheet for free, to give yourself the space to dream, reflect, and define your next steps. It's my way of saying thank you for being part of the Odyssey News community!

I’m here for you—to help you reach more, serve more, and make a meaningful impact through strategic, intentional marketing and advertising.

Warmly,