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I was recently invited by mergers & acquisitions experts Jo Stapleton and John Canniffe to be a guest on The ExitEngine™ Podcast, a show that helps business owners increase the value of their companies—so when the time comes to sell, they get what it’s truly worth.

In this episode, I share how I help founders and nonprofit leaders stop spinning their wheels on disjointed marketing and start building something sustainable, measurable, and aligned with long-term growth.

What we cover:

• What “marketing with meaning” really means—and why it builds more valuable businesses

• Why branding isn’t just a logo, it’s every experience someone has with your company

• How marketing, sales, and service need to align to increase revenue and company value

• The framework I use to help organizations measure ROI and make smarter decisions

• What business owners should track long before they think about exiting

Tell me what you think

Whether you’re thinking about exiting one day—or just want to stop guessing at your marketing—I think you’ll walk away with a few lightbulb moments from this interview.

Let me know what resonates, or book a 30-minute chat.