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If your business or nonprofit is serious about growth, but your efforts feel scattered or stalled, it may be time to bring in strategic leadership — without hiring full-time.
That’s where a Fractional Chief Marketing Officer (F-CMO) comes in. A senior-level strategist who plugs in part-time and delivers full-time impact.
Here are 3 signs you’re ready for this kind of support
1. Your revenue has plateaued — and you don’t know why.
You’ve got a great product or service. You're doing the work. But growth has stalled. An F-CMO identifies the gaps between where you are and where you want to be — and builds the roadmap to close them.
2. Your team is stretched thin.
Marketing’s falling to whoever has time, and that’s a recipe for burnout and missed opportunities. An F-CMO brings strategy, prioritization, and a steady hand — so your team can focus on what they do best.
3. Your marketing feels…random.
A few social posts here, a campaign there — but no clear plan. That means wasted time and money. An F-CMO brings structure and focus, so every effort drives results.
This isn’t about hiring another vendor. It’s about bringing in leadership.
If you’ve ever said, “We need someone who really understands our goals,” this is what that looks like.
Whether you need short-term clarity or a longer-term partner, an F-CMO brings the strategic guidance your business is missing.
Not sure if you're ready?
Start by checking off what applies to you:
Leadership & Strategy Gaps
☐ We don’t have a dedicated marketing leader on staff
☐ No one is translating business goals into marketing strategies
☐ Our marketing feels like a collection of tactics, not a clear plan
☐ We lack a documented roadmap for the next 6–12 months
☐ I (the owner/ED) am overseeing marketing, and I don’t have time for it
If even one of these rings true, it’s worth asking: what’s the cost of continuing this way?
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