,

If you’re not emailing your current database, you’re missing one of the biggest cost-saving tools in marketing.

Note: This only works if your list is made up of people you’ve connected with—past customers, referrals, networking contacts—not a list you bought.

Here’s why it works:

• They already know, like, and trust you

• You’ve probably helped them before

• They chose to be on your list

This is gold.

Instead of pouring your budget into cold leads, show up in your people’s inbox with short, helpful content that reminds them: You’re here. You’re smart. You’re the right fit when they need help.

Keep it short. Keep it intentional. Make it valuable.

A few fast facts:

• Email marketing delivers $36 for every $1 spent (Litmus)

• People are 6x more likely to click a link in an email than in a social post (Entrepreneurs HQ)

• 80% of marketers say email keeps customers coming back (Emarsys)

• Email average CTR: ~2.9% vs Social media ~1.36% organic—so nearly 📈 2× higher CTR for email (Email Tool Tester)

• For Facebook, CTRs can be as low as 0.07–0.9% compared to email's ~2.5% (Agency Analytics)

And here’s the kicker—every email you send builds a content bank you can reuse for: Blogs, Social media, Ads, Video scripts, and even lead magnets.

Don’t know what to write about?

Start with working out a deep understanding your ideal buyer and their biggest challenges. From there you will be able to map a key issue to each month of the year, and boom—you’ve got 12 months of content ready to roll across email, social, and more. Use my Perfect People Builder worksheet, get it free here. 

Need help keeping the marketing train moving?

I can guide your entry-level coordinators or admin support with:

• A simple content cadence

• Clear targets (posts, engagement, email frequency, traffic goals)

• Accountability to keep things moving