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If you're asking, “How much should I spend on marketing this year?”—you’re not alone. There’s no one-size-fits-all answer, but there is a smart starting point: your goals.

That’s where the Marketing Thermometer comes in.

What’s Your Marketing Temperature?

This tool helps you decide how aggressive your marketing strategy should be based on where you are—and where you want to go:

• 0–3% of revenue: Stay the course. Maintain your presence, keep things consistent.

• 4–7%: Rev the engine. You’re looking to grow steadily and increase visibility.

• 7–10%: Kick it up. You want to gain significant traction and expand your reach.

• 11–20%: Launch mode. You’re starting something new and need to build momentum fast.

This percentage helps guide how much of your annual revenue you might allocate to marketing. And don’t forget: you can’t say ‘everyone’ is your audience. The clearer you are about who you’re targeting, the better you’ll be at investing in the right strategies that speak to them directly.

How to Use This Thermometer

1. Calculate Your Budget: Take your annual revenue and apply the percentage that fits your goals.

2. Break It Down: Think about where that budget needs to go—brand awareness, lead generation, campaigns, content, or upgrades to your website and email systems.

3. Account for Hidden Costs: Advertising-related software, branded apparel, event sponsorships, and even your website hosting may fall under your marketing category.

4. Track ROI: Use tools like the Jenerate Marketing Toolkit to monitor where your dollars are going—and what’s working.

This thermometer isn’t just a budgeting tool—it’s a clarity tool. It helps you align your desired outcomes with realistic expectations and a marketing strategy that’s built for your business or organization.

If you’re ready to build a budget that fits your goals—and know where to invest for the best return—I’d be happy to help. Book a free consultation below.

📚 Miss an issue? The Odyssey News archive is full of insights worth revisiting.
Dig in here: https://agencyjen.activehosted.com/archive/1

Warmly,

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