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If last week’s message resonated with you, that marketing doesn’t fix broken systems, this week, I want to take that one step further.

The biggest marketing mistake I see? Reacting instead of planning.

Whether you’re launching a campaign, running a promotion, or posting on social “just to stay visible,” it’s easy to fall into survival-mode marketing.

But here’s the truth: reactive marketing keeps you stuck. It burns your time. It wastes your budget. And it never delivers the long-term results you really want.

Intentional Marketing Starts With Capacity

Before you commit to another campaign or ad placement, take a moment to check your marketing pulse.

Take this quick growth-readiness survey to see if your organization has the capacity to support intentional marketing. Whether you're ready to launch a campaign or still aligning behind the scenes, this quick pulse-check will help you know where to focus next.

(And yes, if you complete it, I'll send a few curated tools based on your answers!)

The bottom line? Get clear about where, and how you want to grow. When you're specific and intentional, you’re not just investing in marketing, you’re setting it up to succeed.

According to HubSpot, businesses with intentional goal-focused marketing strategy are over 300% more likely to report marketing success. And as Forbes reminds us, marketing can’t operate in a vacuum, it has to align with internal capacity, culture, and operations.

Being a growth-minded leader means having a vision, a plan, and the ability to rally your team behind it. When your internal alignment is strong, your marketing becomes not just effective, but empowering.

Warmly,