,

Marketing is a lot like fishing. You can’t just cast a wide net and hope for the best—you need to:

• Know what kind of fish you’re trying to catch (your ideal clients)

• Find the right pond (where they spend their time)

• Use the right bait (a message that speaks to their needs)

Too often, businesses try to attract everyone—and end up resonating with no one. But when you take the time to deeply understand the kind of customers you want to work with, you set yourself up for the best results.

That’s why I created the Perfect People Builder Worksheet—to help you define your ideal target audience, buyer persona, and dream client.

Where Are You Fishing?

If your marketing isn’t bringing in the right leads, it might be time to ask:

• Are you showing up in the places where your ideal clients spend time?
  

• Is your messaging speaking directly to their pain points and desires?
  

• Are you investing your marketing efforts in the right channels
  

You can’t attract everyone, but you can attract the right people. And when you do, everything about marketing and sales feels easier. Start defining your perfect client today.

What did you think of this week's newsletter?

Loved it! | Great | Good | Meh | Not For Me

Your feedback helps me make Odyssey News even better! If you’d like to share, what about this issue stood out to you? What was helpful? Anything you'd love to see more of?

If you enjoyed this, please consider sharing Odyssey News with other business owners and nonprofit leaders. SHARE WITH A FRIEND

As always, I’m here to help! Book a free marketing consultation to make sure your strategy is set up for success.

Let’s get you fishing in the right pond—so your marketing works harder, attracts the right people, and brings better results for your time and budget.