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We’re in a season where nonprofits and small businesses are under more pressure than ever. Budgets are tightening, funding feels uncertain, and yet the need to grow, connect, and serve hasn’t changed. That’s why being intentional with your marketing—not reactive—is one of the most powerful things you can do.

Whether you're looking to reach new audiences, refresh your messaging, or align your marketing systems, the secret isn’t in doing more—it’s in doing the right things, in the right order, at the right time.

A Roadmap for Smarter Marketing Decisions

Over the last 20+ years, I’ve worked alongside mission-driven teams and purpose-led entrepreneurs who are incredible at what they do—but often overwhelmed by how to market it. Too many ideas, too little time, and not enough clarity.

Here’s the roadmap I use with clients—and one you can start using now to bring more clarity, structure, and focus to your marketing.

• Step 1: Set Your Destination
  Before diving into tactics, define what success looks like. Do you want more leads? Better brand awareness? Sharper messaging? Set clear business goals—your destination—so every marketing move has purpose.

• Step 2: Review the Itinerary
  Your itinerary is your customer journey. Map out the steps you want your audience to take from awareness to loyalty. A smooth, intentional journey helps you deliver better experiences and encourages repeat engagement. - (Register for my free webinar, recording available afterwards.)

• Step 3: Identify Your Passengers
  Think about your ideal customers. Who do you want to attract? What do they care about? Building buyer personas helps you focus your message and budget on the people most likely to say yes. (Get the Perfect People Builder Worksheet)

• Step 4: Fuel the Journey
  Your marketing fuel is time and money. Know how much you can invest—and where your capacity lies. This helps you and any partners you work with get the most out of every effort.

• Step 5: Choose Your Modes of Transportation
  From social media to email, print, and in-person outreach—your marketing channels should work together. Think of them as vehicles that move your message, each one chosen with intention and aligned to your brand.

• Step 6: Build a Memory Album
  Track your journey. Use data to evaluate what’s working and what’s not. Tools like the Jenerate Marketing Toolkit help you visualize performance month to month so you can make informed decisions that support long-term growth.

Even small adjustments to your current efforts can help you move from chaos to clarity—and create better results along the way. If even one of these sparked an idea for you—write it down, share it with your team, and start where you are.

You don’t need to implement everything at once. But if you're interested in exploring how to apply any of these to your business or nonprofit, I’d be happy to help. Schedule a free 30-minute consultation, and let’s talk about how to move your marketing forward—intentionally and confidently.

I know these are challenging times, and I’m here—with empathy and experience—to help you move forward with clarity and purpose.

Warmly,

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