Marketing Insights to Help You Grow Smart. |
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What a Fractional CMO Actually Does |
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Too many founders, executive directors, and service-based leaders are stuck playing “Marketing Manager” on top of everything else. If you’re constantly juggling strategy, social media, vendors, and budgets—without clear direction—it’s no wonder marketing feels overwhelming.
That’s where a Fractional CMO (Chief Marketing Officer) comes in.
Think of it as part-time executive leadership with full-time impact. I step into your business to bring strategic clarity, align your efforts with your growth goals, and help you invest in the right marketing—not just more of it.
Here’s what that looks like in action:
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I work inside your business monthly to align your brand, offers, and operations.
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I help you prioritize your marketing calendar so you stop chasing shiny objects.
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I collaborate with sales and ops to make sure marketing isn’t just noise—it’s fueling real results.
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You get the strategic insight of a CMO, the accountability of a project manager, and the creative thinking of a full-stack marketer.
If you’re wearing too many hats—and marketing still feels like a guessing game—this might be the support you’ve been missing.
Steering the Ship: A Visual Guide to Marketing Leadership Options
Who’s really steering your marketing ship?
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Know someone else doing it all themselves? Forward this their way.
Jenny
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Jenny Marofsky Fractional CMO
Catch up on what you’ve missed: browse all past Odyssey News issues here.
814-402-4192 jenny@agencyjen.com AgencyJen.com |
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